Greys started their journey in 1968 by producing quality fly rods for a mid-market price. The Greys brand has gone from strength to strength with major investment into new technologies. Greys have many different models on the market ranging from an ideal starter rod all the way up to the ultimate casting machine. In 2013 Pure Fishing Group bought Greys to enhance the overall brand position with major investment, which increased its tackle and design expertise. Recently Greys acquired the powerlux contract from the science based company 3M. This has allowed Greys to release a new range of rods using groundbreaking technology to firmly cement their position as a high-quality manufacturer but for a reasonable price with excellent performance.