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With a keen interest in fly fishing, I began to lay down plans to create a brand that would produce high-quality fly fishing treatments that could rival and even exceed the performance of the current market leaders. Being UK-based and drawing from the rich history of fly fishing in this country, I wanted to create a brand that would be recognised and associated with quality. Recruiting the help of my brother, a graphic designer, we set about developing the basis of the company and most importantly the branding itself. We wanted a strong branding image as we both felt that the market had become somewhat static with very little change in what was already out there.
Being mindful of the saying ‘if it’s not broken then why fix it?’ we considered the best approach would be to create a complete range of fly and line treatments under the one brand which to my knowledge is currently only available by Loon, an American-based brand. No company based in the UK has developed such a range, giving us what we believe to be a unique opportunity. After hours of deliberating over a name for the company, it became clear that the natural thing to do was to incorporate the family name and so in September 2014 we registered the company, Hunt’s Original Ltd.
Hunt’s also had to be a company with products and ethics that customers can trust. The packaging had to be functional and at the same time 100% recyclable, minimum impact on the environment essential and a brand that customers can be assured that every care has been taken in its development so that the end result would be environmentally conscious. We decided on a statement that would reflect this and one that could be incorporated into everything we do. We came up with this!